GoodShip is the all-in-one platform for freight orchestration, procurement, and pricing, built for transportation teams by transportation teams. We unify the data and workflows that shippers, brokers, and carriers rely on, creating one source of truth that turns fragmented information into real-time intelligence and coordinated action. Powered by Laney, the industry's first AI Transportation Analyst, teams can ask questions about their network and get clear, actionable answers in seconds.

GoodShip is built for the teams that move freight: shippers, brokers, and carriers. Shippers use GoodShip to orchestrate their entire transportation network in one place, from running mini-bids and full-network RFPs, to analyzing lane and carrier performance, managing carrier relationships, and collaborating across procurement and operations teams. Brokers use GoodShip to respond to RFPs faster, win the right freight, and strengthen customer relationships. Asset-Based Carriers use GoodShip to evaluate opportunities, price bids with confidence, and align pricing strategy with operational reality.

No – that would create a conflict of interest. GoodShip is a neutral technology platform that facilitates stronger relationships and better experiences for shippers and their carrier partners.

No, but GoodShip does plug into your TMS. Think of GoodShip as an extension of your existing systems, supercharging your ability to analyze performance and take quick corrective action.

GoodShip is TMS agnostic and works with all major TMS providers.

When a shipper or broker signs up with GoodShip, we onboard their carrier network as part of implementation. GoodShip manages the full carrier adoption process, so the shipper/broker team doesn’t have to run a separate enablement effort. Once carriers are onboarded, they can use GoodShip to access self-serve scorecards and stay aligned on performance expectations, and they can also participate directly in procurement events—responding to RFPs and mini-bids (as enabled by the shipper/broker) with the lane-level detail needed to bid accurately.

GoodShip is very plug-and-play, with full implementation completed in as little as four weeks—so teams can start seeing cost savings and service improvements quickly, without needing dedicated technical resources.

GoodShip currently supports the United States and Canada.

A subscription to GoodShip is all-inclusive with unlimited users, bids, market rate lookups, and more. GoodShip is also free for all your carriers.

No, GoodShip is entirely plug-and-play and does not require any developer resources. Implementation typically takes about four weeks.

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No, GoodShip is an all-in-one platform. All features are included.

All you need is a TMS! Request a demo to get started.